Following the creation of a new concept for melTV, by melectronics in cooperation with screenFOODnet, the roll-out took place in October of 2012. Littlebit Technology AG developed a media player for melTV, tailored to the application and fulfilling all requirements in respect to continuous operation, heat emission and graphics performance. Meanwhile, Bison ITS took on the integration of the solution and ensured its operation.
The melectronics in-store TV concept allows for the presentation of their own as well as third-party advertising in more than 105 branches across Switzerland, in all three national languages. melTV serves to promote sales and the customer-oriented advertising of products and services. It provides melectronics with a contemporary and dynamic approach to customer communication.
The screenFOOD® CS system manages the content and prepares it for broadcast to the screens of the available devices.
The axxiv CUMPACT DQ6710 Player by Littlebit Technology AG transmits the defined content to the screens. In addition, the screenFOOD® PROFILING add-in enables the location-based playback of content, i.e. depending on the region and branch, the appropriate content is filtered out and displayed on the TV sets.
This ensures that only those products are advertised which are actually available in the branch.