With the launch of their new XC90 series, Volvo also introduced the new Volvo Retail Experience (VRE) initiative.
Volvo Retail Experience focusses on the space and design of the dealership and is designed to reflect Scandinavian-inspired values of calm, clean lines with ‘cool on the outside and warm on the inside’-style architecture.
The aim of VRE is to create an environment for customers in which high levels of visual transparency are key. Inside the showroom, there is a balanced focus on physical and digital presentation, making sure the sales and service areas are completely integrated to deliver an open, holistic environment.
Following the VRE, the task was to equip 85 showrooms at various locations in Switzerland with a digital display solution that seamlessly fits in with the concept. In cooperation with our integrator ARP Switzerland, we created a customised 55” digital signage totem that matches the style, colour and design scheme at the dealerships. Depending on the location, the totems have been constructed as single or double sided versions, using the latest Samsung 55” PM55F series large format screens.
Entertain meets Infotain
For the best picture quality and high brightness in the showroom environment, we choose screens from the Samsung PM-F series, designed for 24/7 operation, while offering non-glare panels for excellent visibility, even under in-store lighting conditions. The screens are also IP5X certified with dust protection that provides proven durability for smooth installations without the need for additional housing.
The technical concept is based on powerful Intel NUC media player from Littlebit Technologies axxiv product range, which with their Intel HD 6000 graphics support amazing HD graphic visuals via the capable YCD C-nario CMS suite and drive two large format displays with individual content simultaneously. We chose 5th generation commercial grade NUC’s due to their 24/7 certification, additional 2.5-inch drive support and 3y life-cycle. With their revolutionary small footprint, powerful Core i5 performance, native dual DP output and high energy efficiency, the NUC was the ideal computing device in terms of space, WLAN connectivity, performance and manageability features like vPro and SCS.
The digital signage systems we set up to enable flexible control, centralised management and scheduling of multimedia content while utilising automated workflows for the different language regions That gives Volvo Car Switzerland more control over the POS materials in its dealerships and can align the marketing content to global Volvo standards. Local dealers have the option to coordinate their individual advertising with any current offers.
The elegant design hides a powerful technical concept, created for 24/7 operation.
- Glare-free ultra slim Samsung PM55F 55” Public Displays for a minimalistic look
- axxiv Intel NUC 5th generation Intel® Core™ i5 vPro Multimedia Player packs high performance into a miniature design
- Clean, professional cable routing
- YCD Cnario™ content management software
Utilising YCD’s powerful and feature-rich C-nario Content Management Suite, combined with Intel® NUCs crucial functionality to support most demanding solutions, such as remote manageability, encryption, multiple displays, 4K resolution, and broad third party ecosystem support, we created a setup that provides excellent round the clock stability for the digital signage system.
Axxiv RMM (Remote Monitoring and Management) continuously monitors the performance of the system, computing devices, content playout and network performance. Any errors or outages are spotted immediately and fixed via remote access, ensuring a const-efficient central IT management of the complex digital signage installation. An escalation process takes place, should an on-site intervention be required.