Digital Signage Solutions
Effective marketing tool: Digital signage at the POS (Point of Sale)
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Digital signage solutions are an effective marketing tool for advertising, the transmission of information and the presentation of current messages, which can be updated without delay and are well perceived by customers. Digital signage solutions are now used in almost all industries, from large international airports to magazine shops on the corner. Digital signage displays provide valuable additional information – such as application videos – or draw attention to attractive promotional offers, and the customer clearly perceives this as added value. They help the customer to make their purchase decision.
Through online shopping, consumers are used to finding a wealth of information about each and every product nowadays. Often, filtering the relevant aspects from the huge pool of information can be a real challenge. In the shop, digital signage selectively combines the most important information with haptic perception, scent or personal contact. This makes the shopping experience more intense for the consumer.
If the customer has to wait in the queue at the check-out for a little while, they will feel that this time passes far more quickly if they are entertained with successful adverts.
It is interesting for the trade that digital signage solutions are considered conceptually. Services such as consulting, solution development, content creation and management as well as maintenance represent reliable values. This market offers IT resellers a realistic opportunity to earn their money with know-how and quality services.