Practice report melectronics mel TV

In-store TV with a private TV channel

The Challence

melectronics, the leading electronics market of the Migros-Cooperative, relies on its own TV channel, "melTV", for in-store communication, This lets melectronics present its advertising right where the customer can see it, and can be directl influenced. With melTV, the electronics retailer prevents the advertising of competing vendors and products on its own exhibition devices and uses a target-group oriented approach - the right ads at the right time in the right place. The melTV project was initially launched in 2009.

Three years later, the in-store solution and infrastructure was optimized and modernized, and the new era of melTV began.

melTV melectronics


Bison ITS
Bison ITS

The Implementation

Following the creation of a new concept for melTV, by melectronics in cooperation with screenFOODnet, the roll-out took place in October of 2012. Littlebit Technology AG developed a media player for melTV, tailored to the application and fulfilling all requirements in respect to continuous operation, heat emission and graphics performance. Meanwhile, Bison ITS took on the integration of the solution and ensured its operation.

The melectronics in-store TV concept allows for the presentation of their own as well as third-party advertising in more than 105 branches across Switzerland, in all three national languages. melTV serves to promote sales and the customer-oriented advertising of products and services. It provides melectronics with a contemporary and dynamic approach to customer communication.

Accurate Content

Info Tuch-Screen

The screenFOOD® CS system manages the content and prepares it for broadcast to the screens of the available devices.

The axxiv CUMPACT DQ6710 Player by Littlebit Technology AG transmits the defined content to the screens. In addition, the screenFOOD® PROFILING add-in enables the location-based playback of content, i.e. depending on the region and branch, the appropriate content is filtered out and displayed on the TV sets.

This ensures that only those products are advertised which are actually available in the branch.

axxiv - hardware made to measure

With axxiv - the line of computers manufactured in their own local production - Littlebit Technology can always put together the right solution. Littlebit uses only standardized brand-name components. This means that systems remain flexible and expandable, while investments are protected over the long-term. For an optimal cost-to-risk ratio, customized service and maintenance packages can be provided.

More Infos at

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